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Creating a New Audience

Feature Purpose

Once your campaign is created, the next step to kickstarting your execution is to generate audience segments. Generating audience segments will provide you with demographic, behavioural and predictive performance data to help shape your campaign strategy. By filling out a simple form, Lickly will provide 3-5 initial audience segments for you to review. You can choose to generate more segments until you have the variety you’re looking for. You can also add new audiences to a campaign at any time – so how about we get started now?

Step-by-Step Process

  1. After logging in, you will land on your campaign list page
  2. Click on the campaign in which you would like to add audiences to
  3. Select Audiences from the subnavigation
  4. On the right side of the screen, click on Create New Audience
  5. A new tab will open to the Audience Discovery Studio, where you can fill in the inputs based on your specific brand and campaign
  6. While the only mandatory fields are the category of the brand, its name and the campaign goal, the more information you provide – the more diverse the audience results may be.
  7. Once you have input all your available info, click Create New Audience at the bottom of the form to generate your results.
  8. In the next step, you will see audience segment cards, with the option to Like or Dislike them.
    • All the liked segments will appear in your audiences once you return to your Audiences page
    • Any disliked audiences will not appear on your audiences page
    • Both actions will help with suggesting new segments if you decide to generate more once viewing the results
  9. To generate more segments, ensure every audience card is either Liked or Disliked, and include a phrase or two about what you would like to see differently for the next batch in the text box at the bottom of the page. 
  10. You can repeat this process until you’re satisfied with your results
  11. Once you’re satisfied with all your audiences, select Next below the audience cards, and you will be redirected to your Audiences page.
  12. It can take a few moments for Audience Details to generate, but once available you can click into each audience card to discover insights, creative strategies and recommendations – along with suggested influencers per segment.

Frequently Asked Questions

Can I easily compare two audience segments side by side?

Yes, in fact you can compare up to three audience segments side by side! On your audience page with the segment cards, click on the Compare button in the upper right corner, and then select the audience cards you would like to compare. The audiences can be from the same, or different segment groups. Once selected, you will have the available information in two or three columns side by side to easily compare results. 

Can I share my audience segments externally?

Great question, when viewing an Audience Details page, there is an Export button in the upper right corner. When you click on it, you will have the option to select certain sections from the page, which will download into a single page PDF. If you have another solution in mind for sharing or exporting audience segments, we would love to hear your feedback about it! You can tell us about it by filling out this form, and a member of our product team will follow up if there is roadmap potential.