Data Sources and Refresh Rate

Feature Purpose

After you launch your campaign, Performance Dashboard will fetch data based on your selected channels on a regular basis until 14 days after the campaign end date. Each channel has its own refresh rates, and therefore latency is expected across all sources to a certain degree. This article will provide transparency on the APIs used to retrieve the data, with links straight to the channel’s source if available. We do our best to keep this page updated as our partners continue to make changes to their own APIs. We recommend verifying our partner’s pages below for any verification prior to contacting support.  

Step-by-Step Process

1. After logging in, you will land on your campaign list page
2. Select the campaign that you wish to view its performance
3. In the subnavigation menu, select Performance Dashboard
4. The campaign’s dashboard will load, with a default view set to all channels
5. You can select the metrics in the first row to display within the graph, which is set to Views by default
6. In the top right of every screen is an indicator of when the report was last updated.
7. At the bottom of every page is a table view of all the posts within the campaign
8. You can also select individual channels using the toggle above the campaign metrics

TikTok

We have a partnership with TikTok One which fetches more metrics compared to Instagram and Youtube. For example, the TikTok dashboard will include:

• • Reach
  • Organic versus Sponsored views
  • Average View Time
  • Device Breakdown
  • Demographic Analysis

Instagram and Youtube

Our Instagram data is specific to that channel, meaning we’re not fetching data from Facebook or other Meta platforms. Data from the Instagram API is refreshed once a day. We fetch YouTube data using their Reporting API, which refreshes once a day. Metrics that are available across all channels include:

• • Views
  • Likes
  • Dislikes
  • Comments
  • Shares
  • Engagement Rate
  • Sentiment by Emotion

Frequently Asked Questions

Will performance dashboard ever be updated in real-time?

Considering we fetch data via APIs, it is unlikely that we will be able to display real-time performance data, but we will constantly improve the refresh rate once available through our channel partners.

Will new channels be added soon?

Great question! You can stay up to date with product releases by viewing our product roadmap for upcoming releases. If you have a specific channel you would like added, let us know by filling out this form.