Exploring and Comparing Influencer Details

Feature Purpose

One of the final steps in campaign planning is determining the best creators to work with depending on your campaign strategy. Luckily, we've compiled all the details you need for each influencer right within reach of your Influencer List. If you're having trouble deciding, you can simply compare multiple influencers in a side by side view to help narrow down your selection. If you're working with a team, you can recommend multiple influencers and collaborate on the selection through a Magic Link. But first, let's dive into some of the influencer details available, that might help you narrow down your ideal influencers.

Step-by-Step Process

1. After logging in, you will land on your campaign list page
2. Click on the campaign that you would like to add influencers to
3. Select Audiences from the campaign subnavigation
   • If you have not yet created audiences, you can follow the steps here and then continue on to Step 4. 
4. Click on the audience segment that you would like to view influencers for
5. In the upper right corner of the Audience Details page, click on Influencer List
6. If you have not yet generated the influencer list for this segment, you can do so now and results should be ready within 5-10 minutes. 
7. Once your list is available, you can sort and filter the list to your liking
8. Click on an influencer's row to view more details about their specific account
9. The Influencer Details page will compile a variety of metrics and trends including:
   • A rationale focusing on why they were suggested
   •  An overview of their performance including followers, average views, likes and comments with the option to change the date range
   • Paid versus Organic views and engagements
   • Growth trends over time
   • Audience Demographics 
10. At the bottom of the details page, you will see recent posts from that account, which can be toggled to view only Sponsored Content, as well as changing the date range
11. Underneath the recent posts will display a list of commonly used hashtags by the creator
12. And last but not least, several similar influencers will be displayed with the option to add them to your current influencer list

Frequently Asked Questions

Can I export the Influencer Details page?

Unlike the Audience Details page, we don't currently have the option to export the Influencer's Details. This is mainly due to the revolving nature of the metrics on the page, compared to the Audience Details. However you can export your entire influencer list to a CSV or create a Magic Link which will include most of the metrics within the list view. You can also refine your selection within the export or Magic Link to include only recommended influencers. 

Can I compare influencers across different social channels?

Yes you can compare a TikTok account with an Instagram or YouTube account. We realize that different channels may impact final deliverables, but we aim to focus on the suggesting the best influencers and where to find them. We also realize comparing engagement rates across channels is not always an apples-to-apples comparison. Therefore you can choose to select only influencers from a specific channel depending on your campaign strategy.