Searching and Filtering Influencers

Feature Purpose

Finding influencers that compliment your brand can happen in a variety of ways; sometimes it’s just pure luck, other times you’re seeking customization and control. The Universal Discovery option allows for searching influencers based on specific parameters you define, and is not tied to a specific audience segment or campaign. This is a great option for teams who may have already worked with specific influencers, or similar influencer sourcing platforms. While we recommend our audience-first approach for influencer suggestions, the Universal Discovery tool is ideal for precise specifications and tight turn arounds. 

Step-by-Step Process

1. After logging in, you will land on your campaign list page
2. In the main navigation, click Influencer Discovery next to Campaigns
3. Start by typing in a keyword that best describes the type of influencer you’re looking for
4. Use the filters to narrow down specific details such as:
   • Audience size
   • Influencer location
   • Engagement rate
   • Primary language
   • Ethnicity, Gender & Age
5. You can also select specific platforms, if you’re looking to run your content only on Instagram, TikTok or YouTube
6. Underneath these options, you have a collapsible section for Advanced Filters which gives you even more precision on factors such as their follower growth, recent posts and associated brands.
7. Once you have input all your parameters, click the Search button next to the keyword field
8. A corresponding list will appear below the filters, where you can learn more about each influencer by clicking on each row

Frequently Asked Questions

How can I add influencers to an existing campaign?

You can add an influencer to a campaign you’ve created by clicking the + button on the left side of an influencer’s name, or selecting multiple by clicking the checkboxes and then clicking the Add to Campaign button above the list. A pop up will appear to determine which campaign and audience segment you would like the influencer to be added to. If you’re viewing the Influencer’s Details, you can simply scroll to the top of the page and click the Add to Campaign button in the top right corner.

Can I save influencers to come back to later?

That’s a great question, we realize Universal Discovery differs slightly to the workflow within an audience segment but the good news is yes – you can save influencers to a list. Simply select Save List on the upper right side, provide a name for the list, and hit save. When you return back to Influencer Discovery you can retrieve your list by clicking Saved Lists in the right corner and you can continue to browse through the influencers at any time.